Shopping in the UK – as the monarchy has its own dignity. It is not accaptable to break into the mall on the first day of sales , sweeping away everything on the path, and dragging it to the cashier. British apologize twenty times when they just touch your elbow, and then translate the conversation to weather. It does not cancel nice discounts, successful trips for shopping and TaxFree4U service usage for VAT return.
What, where and when in the UK?
Winter sales in the United Kingdom start punctually: at 9 am on the 26th of December. They continue until the beginning of the last week of January. Discounts start from the initial 30% to 70% in the final, but on expensive goods there are set large discounts from the very beginning, that’s why it makes sense to come early during opening.
By the way, in the UK shops have “test” sale – pre-Christmas discounts in the first decade of December.
Summer discounts in the UK start from the twentieth of June, and continue one month. As July is the traditional month of holidays in the UK, and Londoners tend to spend time outdoors, this is a great opportunity to have great shopping in half-empty stores.